{"id":1,"date":"2022-10-11T10:06:33","date_gmt":"2022-10-11T08:06:33","guid":{"rendered":"http:\/\/eswncnv.cluster028.hosting.ovh.net\/?p=1"},"modified":"2022-11-15T10:13:25","modified_gmt":"2022-11-15T09:13:25","slug":"regle-3-clics","status":"publish","type":"post","link":"https:\/\/digitalcooker.fr\/index.php\/2022\/10\/11\/regle-3-clics\/","title":{"rendered":"Ce qui se cache derri\u00e8re la r\u00e8gle des 3 clics en UX Design ?"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_heading  avia-builder-el-first   container_wrap sidebar_right'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l98nkt80-0fcfd447f1c291b3fb2da7253310f631\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-l98nkt80-0fcfd447f1c291b3fb2da7253310f631__0 .avia-caption-title{\nfont-size:75px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-l98nkt80-0fcfd447f1c291b3fb2da7253310f631__0 .avia-caption-content{\nfont-size:26px;\n}\n#top .avia-slideshow .av-slideshow-caption.av-l98nkt80-0fcfd447f1c291b3fb2da7253310f631__0 .avia-caption-content p{\nfont-size:26px;\n}\n<\/style>\n<div  class='avia-slideshow av-l98nkt80-0fcfd447f1c291b3fb2da7253310f631 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-l98nkt80-0fcfd447f1c291b3fb2da7253310f631__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-l98nkt80-0fcfd447f1c291b3fb2da7253310f631__0 caption_fullwidth caption_center'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >R\u00e8gle des 3 clics<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>en UX Design, quelle r\u00e9alit\u00e9 ?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-1104 avia-img-lazy-loading-not-1104\"  src=\"https:\/\/digitalcooker.fr\/wp-content\/uploads\/2022\/11\/regle3clics-1500x430.jpg\" width=\"1500\" height=\"430\" title='regle3clics' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l98nf9br-d00b091a5559a9d53098cb1a60b0cfb5\">\n#top .av-special-heading.av-l98nf9br-d00b091a5559a9d53098cb1a60b0cfb5{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l98nf9br-d00b091a5559a9d53098cb1a60b0cfb5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l98nf9br-d00b091a5559a9d53098cb1a60b0cfb5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l98nf9br-d00b091a5559a9d53098cb1a60b0cfb5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Revenons ensemble sur la r\u00e9alit\u00e9 qui se cache <\/h2><div class='av-subheading av-subheading_below'><p>derri\u00e8re cette r\u00e8gle des 3 clics.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-l98ne5fe-743ab9ba77343bd8fa4ca02a831fa875'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>La r\u00e8gle des 3 clics, consid\u00e9r\u00e9e comme l\u2019une des r\u00e8gles fondamentales du design des interfaces et de l\u2019exp\u00e9rience utilisateur est sujette \u00e0 de nombreux d\u00e9bats.\u00a0L\u2019utilisateur doit-il r\u00e9ellement accomplir sa t\u00e2che \u00e0 tout prix en seulement 3 clics\u00a0?<\/p>\n<h2><strong>Que dit la r\u00e8gle des 3 clics\u00a0? <\/strong><\/h2>\n<p>La r\u00e8gle des 3 clics stipule qu\u2019aucune page de votre interface (application, solutions m\u00e9tiers,\u2026) ne doit se situer \u00e0 plus de 3 clics d\u2019une autre page. En d\u2019autres termes, l\u2019utilisateur doit \u00eatre en mesure de trouver ce qu\u2019il cherche en seulement 3 clics. Par extension, il a souvent \u00e9t\u00e9 dit que l\u2019utilisateur abandonnerait m\u00eame sa recherche ou son utilisation s\u2019il n\u2019\u00e9tait pas satisfait de ce qu\u2019il trouve apr\u00e8s ces trois clics.<\/p>\n<blockquote>\n<p>Lors de la conception d\u2019une application ou d\u2019une solution m\u00e9tier par exemple,<strong> l\u2019UI\/UX designer doit veiller \u00e0 faciliter l\u2019acc\u00e8s aux \u00e9l\u00e9ments cl\u00e9s pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur.<\/strong><\/p>\n<\/blockquote>\n<h2><\/h2>\n<h2><strong>3 est-il vraiment un nombre magique ?<\/strong><\/h2>\n<p>Plusieurs \u00e9tudes r\u00e9centes prouvent le contraire\u00a0!<\/p>\n<p>Dans un de ses articles, Joshua Poter, sp\u00e9cialiste en design UX, \u00e9tudie des donn\u00e9es portant sur le comportement de 44 utilisateurs r\u00e9alisant 620 t\u00e2ches. Cette \u00e9tude r\u00e9v\u00e8le qu\u2019il n\u2019y a aucune corr\u00e9lation entre le nombre de clics des utilisateurs et leur r\u00e9ussite \u00e0 trouver le contenu recherch\u00e9 : plus de 80% des t\u00e2ches n\u2019ont pas \u00e9t\u00e9 compl\u00e9t\u00e9 avant 15 clics.<\/p>\n<p>En interrogeant ces m\u00eames utilisateurs sur leur satisfaction, il apparait que ceux qui ont le moins cliqu\u00e9 ne sont pas pour autant les plus satisfaits. <strong>La satisfaction des utilisateurs ne d\u00e9pend donc pas du nombre de clics.<\/strong><\/p>\n<p>De plus, le maintien de cette r\u00e8gle sugg\u00e8re implicitement une mauvaise organisation de l\u2019interface. En effet, les entreprises veulent donc absolument r\u00e9pondre aux besoins rapidement, ce qui les encourage par exemple \u00e0 placer un maximum d\u2019informations sur la page d\u2019accueil. Cela est contre-productif\u00a0: les utilisateurs sont d\u00e9pass\u00e9s par le nombre de choix et la qualit\u00e9 de l\u2019exp\u00e9rience s\u2019en trouve r\u00e9duite.<\/p>\n<h2><strong>Arr\u00eatons de compter les clics\u00a0: la r\u00e8gle du \u00ab\u00a01 clic\u00a0\u00bb<\/strong><\/h2>\n<p>Contrairement aux id\u00e9es re\u00e7ues, le nombre de clics ne mesure pas l\u2019utilisabilit\u00e9\u00a0! Il faudrait alors privil\u00e9gier la r\u00e8gle du \u00ab\u00a01 clic\u00a0\u00bb\u00a0:\u00a0\u00ab\u00a0Chaque clic ou interaction doit rapprocher l\u2019utilisateur de son objectif tout en \u00e9liminant autant que possible de mauvaises destinations\u00a0\u00bb<\/p>\n<p>Peu importe le nombre de clics, <strong>il faut que chaque clic soit une cl\u00e9 de plus pour que l\u2019utilisateur ouvre les portes qui le guideront jusqu\u2019\u00e0 sa r\u00e9ponse<\/strong>. Les utilisateurs se plaignent rarement en r\u00e9alit\u00e9 du nombre de clics\u00a0: ils se plaignent de ne pas trouver la bonne information. La r\u00e8gle des trois clics ne se focalise donc pas sur le v\u00e9ritable probl\u00e8me.<\/p>\n<p>D\u00e8s lors, il est bien plus pertinent de s\u2019int\u00e9resser par exemple \u00e0 la bonne r\u00e9daction des libell\u00e9s des liens sur lequel l\u2019utilisateur va cliquer, plut\u00f4t qu\u2019au nombre de ces liens.<\/p>\n<h2><strong>Des recommandations pour faciliter la navigation et optimiser la cr\u00e9ation d\u2019interface<\/strong><\/h2>\n<ul>\n<li>Cr\u00e9er un <strong>menu de navigation<\/strong> avec peu d\u2019entr\u00e9es et des libell\u00e9s clairs<\/li>\n<li><strong>Orienter les utilisateurs<\/strong> en hi\u00e9rarchisant les informations<\/li>\n<li>En cas d\u2019entr\u00e9es nombreuses, privil\u00e9gier un <strong>m\u00e9ga menu<\/strong> (menu de navigation e-commerce qui appara\u00eet lorsque la souris survole le bandeau menu pr\u00e9sent en haut de page)<\/li>\n<li>Int\u00e9grer un <strong>fil d\u2019ariane<\/strong> au site internet pour faciliter la compr\u00e9hension et la navigation.<\/li>\n<li>Cr\u00e9er des pages avec du <strong>contenu optimis\u00e9<\/strong>\u00a0: r\u00e9duction du volume d\u2019informations et donc du temps de chargement<\/li>\n<\/ul>\n<p>Retenons qu\u2019il est n\u00e9cessaire d\u2019optimiser les interactions pour parvenir au contenu recherch\u00e9. Lors de la phase de conception et de la cr\u00e9ation d\u2019un site ou d\u2019une application, la simplification du parcours utilisateur doit \u00eatre l\u2019un des objectifs principaux \u00e0 prendre en compte.<\/p>\n<\/div><\/section>\n<div  class='av-social-sharing-box av-l98nnqdm-d63ae3e218e35a358e6d324e11d1a596 av-social-sharing-box-default  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Partager cet article<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Partager sur Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/digitalcooker.fr\/index.php\/2022\/10\/11\/regle-3-clics\/&#038;t=Ce%20qui%20se%20cache%20derri%C3%A8re%20la%20r%C3%A8gle%20des%203%20clics%20en%20UX%20Design%20%3F' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Partager sur Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Partager sur Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Partager sur Twitter\" href='https:\/\/twitter.com\/share?text=Ce%20qui%20se%20cache%20derri%C3%A8re%20la%20r%C3%A8gle%20des%203%20clics%20en%20UX%20Design%20%3F&#038;url=https:\/\/digitalcooker.fr\/?p=1' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Partager sur Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Partager sur Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-whatsapp' ><a target=\"_blank\" aria-label=\"Partager sur WhatsApp\" href='https:\/\/api.whatsapp.com\/send?text=https:\/\/digitalcooker.fr\/index.php\/2022\/10\/11\/regle-3-clics\/' aria-hidden='false' data-av_icon='\uf232' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Partager sur WhatsApp' rel=\"noopener\"><span class='avia_hidden_link_text'>Partager sur WhatsApp<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Partager sur LinkedIn\" href='https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Ce%20qui%20se%20cache%20derri%C3%A8re%20la%20r%C3%A8gle%20des%203%20clics%20en%20UX%20Design%20%3F&#038;url=https:\/\/digitalcooker.fr\/index.php\/2022\/10\/11\/regle-3-clics\/' aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Partager sur LinkedIn' rel=\"noopener\"><span class='avia_hidden_link_text'>Partager sur LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Partager par Mail\" href='mailto:?subject=Ce%20qui%20se%20cache%20derri%C3%A8re%20la%20r%C3%A8gle%20des%203%20clics%20en%20UX%20Design%20%3F&#038;body=https:\/\/digitalcooker.fr\/index.php\/2022\/10\/11\/regle-3-clics\/' aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Partager par Mail'><span class='avia_hidden_link_text'>Partager par Mail<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce qui se cache derri\u00e8re la r\u00e8gle des 3 clics en UX Design ? - Digital Cooker<\/title>\n<meta name=\"description\" content=\"R\u00e8gle des 3 clics pour optimiser du parcours client, r\u00e9duire le nombre d&#039;interactions.. 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